How consumers pick a hotel

Name: How consumers pick a hotel
ISBN: 9780789001849

strategic segmentation and target marketing

3/5

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target.

Much as a consumer goes through the process of selecting a satisfying hot.

Format: 164 pages, Paperback
First published: 1997
Publishers: Haworth Press
Subjects: Hotels·Marketing·Market segmentation
Language: English

This book began as a tool of great insight into the behaviors of how consumers choose products. Unfortunately the author, Dennis J.

This book has very little to do with "How Consumers Pick Hotels. Is basically a history of segmentation--mainly psychographic.

Unfortunately, the title and subtitle are mutually inconsistent and I focused on the title. I was keenly interested in choice behavior particularly in the hospitality space.

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